Thursday, July 12, 2012

Bolt Burgers are coming to DC


Bolt Burgers Are Coming to DC

The nation’s capital area will soon be home to a brand new concept in the all-American classic. Bolt Burgers is narrowing the search for a suitable high traffic site for their first fast casual restaurant, where they will serve burgers and fries that deliver unique, high impact flavors to satisfy Washington’s sophisticated palates.

Bolt is the brainchild of a consortium of area eye doctors, led by Michael Davidson, O.D., himself an experienced retail entrepreneur. The consortium joined forces with Restaurant Consultants, Inc., led by Joe Spinelli, a veteran with over 40 years in the Washington, DC restaurant business. After conducting a thorough review of fast casual restaurant concepts, the team realized the “better burger” market represented a great opportunity. While the “better burger” restaurant category has been growing rapidly, Americans’ appetite for better burgers is still spiraling upward. Challenging the status quo, they chose to cross the better burger with another powerful food trend: high impact flavors.

Bolt Burgers is where sophisticated burger lovers will be able to kick back and enjoy flavors they can’t get at any other fast casual burger restaurant—big, satisfying flavors beyond what you expect from a burger, fries and soft drink. No stranger to fast casual restaurant concepts, the team realized the better burger market represented a great opportunity. The antithesis of quick serve burger joints, it’s an experience worth savoring, from the hand formed patty of Bolt’s exclusive, extra juicy blend of Certified Angus Beef, to the toasted brioche bun, to the layers of flavor piled in between, including:
   Spice Rubs, such as Toasted Peppercorn and Herb & Fiery Chili, Cumin and Paprika
   Artisanal Cheeses, such as Local Virginia Goat Cheese, Truffle Pecorino and Smoked Gouda cheeses
   Exclusive Sauces, such as Tomato and Sweet Basil, and Habanero, Cilantro & Lime Mayo
   Homemade Relishes, such as Black Bean, Corn and Vidalia Onion, and Crunchy Asian Slaw
For those who hunger for something other than beef, Bolt will also offer:
   Turkey Burgers
   Marinated Chicken Breasts
   Vegetarian Black Bean Burgers
   Gourmet Grilled Cheese sandwiches made with Bolt’s artisanal cheeses.

While Bolt’s operations have been designed for maximum efficiency, utilizing the latest food service technology, diners will feel right at home. It’s a friendly place designed to please affluent diners who want more than a quick serve burger joint, don’t want the hassle of a traditional sit down restaurant, and have a taste for something more satisfying than just another bacon cheeseburger. An open kitchen, beer and wine service and smoothie bar serving original concoctions, like smoothie mimosas, encourage diners to sit a while and enjoy more of what Bolt has to offer in its 2800 Square Foot units.

After opening of the first store and operational success, Bolt plans to open 2-3 additional stores in similarly positioned demographic areas of Washington, DC.

Contact:
Licia Gliptis
Restaurant Consultants, Inc.
Phone: 410-827-9002
Email: Licia Gliptis <licia@restconsultant.com>

No comments:

Post a Comment